Marketing Manager

  • Canadian Internet Registration Authority (CIRA)
  • Ottawa, ON, Canada
  • Mar 14, 2018
Full time Marketing Product

Job Description

Who we are:

The Canadian Internet Registration Authority (CIRA) is a leading organization at the heart of Canada’s Internet.  We’re best known for managing the .CA Internet domain, but we’re doing much more to strengthen the Internet in Canada and around the world. We are building programs, products and services that leverage all the Internet has to offer to help build a better online Canada, while providing a safe, secure and trusted online experience to all Canadians. Most recently, CIRA has used its extensive expertise in DNS operations to create D-Zone Anycast DNS that is available to organizations worldwide to reduce DNS latency and protect against DDoS attacks.

With over two and a half million .CA domain names registered and growing, and as one of the fastest growing country code domain registries in the world, CIRA has experienced significant growth over the last few years and has been named by AON as one of Canada's 50 Best Small and Medium sized employers for 2015 and platinum status for 2016 and 2017. We are looking for talented professionals who are passionate about the future of the internet and who value working with a seasoned team.

What you’ll do:

In your role as our Marketing Manager you will develop and implement marketing plans for product level activities. You will be responsible for managing advertising, promotions, marketing research and analytics. You will also be accountable for assigned budgets.



  • Lead the development and implementation of comprehensive marketing strategies, advertising strategies and tactical plans for the promotion of .CA
  • Contribute to CIRA’s SEO strategy, analyze results and form recommendations that inform business strategy.
  • Lead SEM initiatives, including A/B and multi-variant testing, segmentation and targeting programs.
  • Responsible for lead generation targets and results (i.e. marketing funnel)
  • Plan and implement marketing automation strategy and programs.
  • Develop, implement, and report marketing analytics.
  • Maintain industry awareness and conduct competitive benchmarking and analysis.
  • Oversee agency relationships at the operational day-to-day level. Accountable for quality of agency partner output and program delivery.
  • Liaise with the Channel Manager to develop programs with .CA’s retail channel
  • Review and ensure .CA brand compliance across all advertising, communication, and customer touch points.
  • Lead and/or contribute to the analysis of the monthly departmental metrics dashboard and quarterly business reporting. 

What you bring:

  • Six to ten years’ experience in a marketing role, and project management experience in marketing communications.
  • University degree in Business, Marketing, or a related discipline.
  • Strong digital marketing experience.
  • Strong project management skills.
  • Ability to think strategically, analytically and creatively.
  • Good primary and secondary research skills.
  • Strong business and financial acumen.
  • Knowledge and understanding of marketing terminology.
  • Knowledge of advertising / promotion process and procedures.
  • Experience with the following:
    • Google Analytics
    • Google AdWords
    • Marketing automation software
    • Social media platforms
    • Drupal (or other content management systems)
  • Proficiency in English is essential; bilingualism is highly desirable.


CIRA offers a fast-paced, challenging work environment in a dynamic, growing organization full of talented team players. CIRA provides competitive salary, generous benefits, and a location near the heart of downtown Ottawa.

CIRA will accommodate people with disabilities throughout the hiring process. If accommodations are required, applicants are encouraged to make their requirements known in advance.