Director of PRO Marketing

  • GoFor
  • Ottawa, ON, Canada
  • Feb 06, 2018
Full time Marketing

Job Description

We are looking for a PRO Marketing Director to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence towards professional contractors.

You’ll be doing things like:

  • Design and implement comprehensive marketing strategies to create awareness of the company’s business activities to professional contractors
  • Supervise the department and provide guidance and feedback to other marketing professionals
  • Produce ideas for promotional events or activities and organize them efficiently
  • Plan and execute campaigns for corporate promotion, launching of new product lines etc.
  • Monitor progress and submit performance reports
  • Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
  • Conduct general market research to keep abreast of trends and competitor’s marketing movements
  • Control budgets and allocate resources amongst projects
  • Become the organization’s agent towards professional contractors

Who you are…

  • Proven experience as Marketing Director
  • Excellent leadership and organizing skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
  • Customer-oriented approach with aptitude
  • Professional chartered marketer (CIM) is a plus
  • BSc/BA in business administration, marketing, and communications or relevant field