Writer & Content Strategist

  • Solink Corp
  • Ottawa, ON, Canada
  • Feb 06, 2018
Full time Management / Project Management Marketing

Job Description

We’re looking for a  Writer / Content Strategist to join our team to help us achieve our aggressive lead generation goals.

We’re looking to add a thinker and a doer to our team that will create and maintain a content calendar for publishing written and video content across various channels. This person will be tasked with creating content as well as build a team of internal partners and external resources to scale our publishing and video production capabilities.

 

Signs That You’re the Right Candidate

You believe in the power of storytelling. You’re passionate in the belief that creating amazing, highly relevant content is the best way to influence and engage prospects and customers

You’re a modern marketer. You’re convinced that great marketing starts with a clear understanding of your target audience. With that information in hand, you know how to find audiences, the best channels to use to connect with them, what to say once you’ve made contact, and how to say it

You understand today’s buyers. You know that the overt sales pitches of yesteryear are less effective with today’s highly informed buyers. You’re well versed in the modern methodologies of content marketing to attract and engage potential buyers well before they come looking for you

You’re part philosopher, part scientist. As a philosopher, your vision formulates your big picture view as well as the details behind it. As a scientist, you employ the scientific method religiously to continually test new ideas—and you’re not afraid to fail because you know it helps you learn quickly

You’re an audience advocate. You aim to know your audiences inside out because you care deeply about them and their experiences. You relentlessly aim to personalize communications with them to ensure they resonate. Your goal is to be so interesting and relevant that they simply can’t ignore you

You’re boldly creative. You’re compelled to experiment & optimize, test out fresh ideas, and navigate uncharted territory. You have the wits, courage, conviction, and data to convince others that it’s worth trying

 

Minimum Requirements

This position requires experience investigating and understanding audiences, developing visual narratives that resonate and combining these insights into written and video content that connect and engage with audiences across multiple media channels.

  • Successful track record of creating website content to achieve organic traffic growth. You have a strong grasp of SEO best practices and keep on top of changes in the industry
  • Successful track record of managing the production of videos to be used across multiple digital media channels
  • Ability to create and manage a regular content publishing calendar that aligns with key stakeholders
  • Experience amplifying content across digital channels, including paid platforms
  • Comfortable using data and analytics to set goals, track progress, and optimize outcomes
  • Strong relationship building and collaboration skills; ability to influence others and drive decisions
  • Experience working with creative teams (internal & external), including writers and designers
  • Passion for understanding audiences; ability to translate these insights into engaging written and visual stories
  • Project management skills to develop and manage communication schedules and drive to deadline
  • Ability to define and manage a set of goals involving diverse contributors and stakeholders
  • Willingness to engage in both strategic and tactical work as business needs dictate
  • Demonstrated initiative and self-driven attitude; you thrive in a dynamic, fast-paced environment
  • Savvy with the latest trends in digital content best practices across web and mobile platforms

 

Why you want to work at Solink

We are one of the fastest growing companies in Ottawa and have been named one of the “Four tech companies to watch in 2018” by the Ottawa Business Journal.   Our solution is simple to understand, but uniquely advanced in the market. We tap into a customer’s Point of Sale data and combine it with their Video Surveillance data to protect their employees, customers and their bottom line.

Read more about Solink…

http://www.obj.ca/taxonomy/term/23506

 

What you get

  • Competitive earnings & equity opportunities
  • Onsite gym & full health benefits
  • Flexible work hours, in a casual work environment 
  • $1000 per year towards professional development
  • Team building, group activities and access to the extended Wesley Clover family of companies & perks

If you’re interested in joining our team please forward us your resume along with some examples of the creative projects you’ve completed and your salary expectations.